NCAA Campus Collection
HO23 Product Brief
Create a capsule collection and design language for NCAA Campus Collections and Nike-sponsored Universities
Apparel & Graphic Designer
Directed narrative, identified consumer, designed apparel silhouettes, created graphics, and developed trims
Key Consumer
The college consumer prioritzes individuality and self-expression, and has grown to revere vintage clothing for its unique qualities, affordability, and ability to be dressed up or down.
Hard + Software
Hard+Software combines rough and pillowy textures, comfortable silhouettes, and a timeless hybrid of classic Americana pieces. In these looks the consumer can feel elevated and comfortable to stand out an event, or cozy up in a classroom. This collection grows with your wardrobe and pairs with new garments.
University Design Language
Colleges and Universities success in America is typically built on two key pillars: competition in athletics, and knowledge in the classroom
Reversible Canvas Coat / Corduroy Varsity Jacket
Carpenter Pants / Tees
Women’s Only
Competizione Fleece Kit (Game Day)
