EL GRITO AIR JORDAN IV
This special Air Jordan IV pay tribute to Mexico's rich cultural heritage, and handcraft approach to the living world. They represent a symbol of identity, progress, and pride not only in Mexico, but for Mexicans around the world.
GRAPHIC DESIGNER
Directed narrative for a Mexico Independence day Air Jordan IV based on El Grito - a bell significant to the holidays history. Designed accompanying on-shoe graphics and trims, and special packaging.
EL GRITO DE INDEPENDENCIA
In the early hours of September 16,1810 Miguel Hidalgo, a Roman Catholic priest and revolutionary leader, rang his church’s bell, making a call to the people to rise and fight to over throw the Spanish rule starting the revolution that led to Mexican independence. The Cry of Dolores is most commonly known by the locals as "El Grito de Independencia".
TRADITION OF CHARRO DAY
The selection of September 14th as Charro Day holds historical significance, as it pays homage to one of Mexico's most iconic heroes of the independence movement, the priest and military leader Miguel Hidalgo y Costilla. On Charro Day, charros, or Mexican cowboys, parade through the streets on horseback in their elaborate clothing and sombreros.