SHATTERED BACKBOARD CAR for NASCAR
NASCAR's annual street race in Chicago featured Michael Jordan's 23XI Racing team and the iconic Shattered Backboard themed Car driven by Tyler Reddick, creating a huge buzz in the city by merging basketball and racing culture
CREATIVE DIRECTION & GRAPHIC DESIGN
Lead the creative direction and graphic design for all Jordan assets featured at NASCAR’s Chicago Street Race including the car wrap, Tyler Reddick’s firesuit, event t-shirt, and packaging for the 2025 edition of the famed Shattered Backboard Air Jordan 1
